How Watching My Twins Crawl Led to Creating an Award-Winning Detox Brand

How Watching My Twins Crawl Led to Creating an Award-Winning Detox Brand

Ten years ago, I watched my twin babies crawl across our living room floor, and everything changed.

Their beautiful, pure new lives made me see our home differently. I started asking questions I'd never considered before: What was I cleaning these floors with? What chemicals were in the laundry detergent touching their delicate skin? What toxins were we unknowingly bringing into our home every single day?

That moment of clarity led me on a journey that would eventually become St Agnes Rituals, a brand that supports people to reduce the toxins in both their body and home; and She-com Beauty, Skincare and Wellness Product of the Year winner.

The External Changes Came First

I know we can't possibly control everything about modern life, but I realised I could make changes within our home.

I started making my own cleaning products. Then laundry powder. Then skincare and face oils. For years now, I've been creating products that we use everyday (and buying others that are so great and completely natural - deodorant and perfumes, toothpaste, make-up, hair products), and the difference in how our family feels has been undeniable. No harsh chemicals. No synthetic fragrances. Just simple, natural ingredients that actually work.

We implemented a no-shoes policy at the door so we don't track outdoor toxins through our home. I filled our house with indoor plants to naturally purify the air although we've also got an air purifier. We switched to filtered and remineralised water, ensuring we weren't just drinking any water, but water that is both cleansed of toxins and micro-plastics and mineral-rich.

In the kitchen, cast iron cookware replaced non-stick pans. Glass storage containers replaced plastic. Wooden utensils, bamboo chopping boards, uncoated / unbleached baking paper. Every small swap reduced our family's toxic exposure.

But then I realised something crucial.

The Internal Shift: Looking Inward

If I was so conscious about the external environment my children were growing up in, what about our internal environment? What about supporting our bodies to flush out the toxins we couldn't avoid?

I started researching detoxification. Not the extreme cleanses or complicated protocols I'd seen marketed, but genuine support for the body's natural elimination pathways.

I tried other detox kits on the market. Some demanded month-long protocols with dozens of steps. Too fussy for a busy mother juggling twins, work and life. Others felt bland and generic, with pastel and generic 'wellness' packaging that I'd prefer to hide away rather than display.

Nothing felt right. Nothing spoke to how I actually lived.

So I decided to create what I needed.

The Research and Creation

I dove deep into understanding how the body actually detoxifies. I learned that environmental toxins accumulate in our fatty tissue, nervous system, and brain, affecting everything from mental clarity to energy levels. I discovered that modern toxic exposure far exceeds what our ancestors faced, overwhelming our body's natural ability to keep up.

I researched detox foot patches and was fascinated by the traditional use of bamboo vinegar, tourmaline, and wood vinegars. I started using them myself and noticed that I slept incredibly well, and I felt a genuine lift in my energy and overall sense of wellbeing.

But I realised the benefits for me multiplied when I paired the evening foot patches with a morning detox tea. Our bodies are built to do the heavy lifting of detoxification overnight, processing toxins through the brain, liver, and kidneys. In the morning, when our circadian rhythm resets, our bodies are primed to eliminate. A detox tea really supports the effectiveness of that natural elimination process.

I researched herbs known to support detoxification. Green tea for its liver protection and gut microbiome support. Ginger for digestive enzyme stimulation. Dandelion root for gentle diuresis and bile production. Burdock root for its blood-purifying properties. Our Morning Sunshine Detox Tea (part of our 5-Day Detox Kit) was born from this research and personal experimentation.

The Philosophy: Remove First... Then Add

Through all this research and personal experience, a clear and simple philosophy emerged.

Most wellness advice tells you to add more. More supplements. More superfoods. More products. But what if your cup is already overflowing?

I believe you need to remove what isn't serving you first, to allow new beneficial ingredients to work more effectively. Support your body to flush toxins that block your natural chemical structures. Create space. Then add what genuinely benefits you.

This became the St Agnes Rituals philosophy: Remove... then add.

The Design: Nature Meets Intention

I worked with a brilliant designer to create something that honoured both the ritual and the results. The packaging needed to be beautiful enough to leave out in your bathroom, a conscious daily reminder to build your ritual, rather than something you'd hide away.

We won a gold design award at the BADC Awards for the packaging, but it's not just aesthetically beautiful. Every design choice is intentional.

The midnight green represents the night-time hours when our bodies do the heavy lifting of detoxification. While we sleep, our brain undergoes its cleansing process, our liver processes toxins, our kidneys filter waste. The darkness of the green symbolises this deep, restorative work happening in the quiet hours.

The orange represents sunrise. The moment when our circadian rhythm resets and our bodies flush out what doesn't serve us to start fresh. It's the colour of renewal, of elimination, of beginning again.

Even the name carries meaning. St Agnes is the patron saint of purity. It represents everything this brand stands for: supporting the body's natural ability to maintain purity and optimal function in a world that constantly challenges it.

The Five-Day Detox Kit

The St Agnes Rituals Five-Day Detox Kit brings together everything I learned.

Five evenings of detox foot patches to support overnight processing. Five mornings of Morning Sunshine tea to support natural elimination. Simple instructions that fit into real life, not complicated protocols that require restructuring your entire existence.

We recommend to detox quarterly, as ongoing maintenance and a commitment to continually supporting your body for the perpetual onslaught of toxins. A deeper five-day cleanse: small daily rituals (patches in the evening, a cup of tea in the morning) provide that ongoing support.

This approach isn't about intensity. It's about consistency. It's about working with your body's natural rhythms rather than against them.

Recognition: 2024 She-com Award Winner

In 2024, the St Agnes Rituals Five-Day Detox Kit won the major She-com Beauty, Skincare, Beauty and Wellness Product of the Year award. The awards are judged by an independent panel of Beauty Editors, Writers, representatives from brands in the category and Influencers.

The recognition means everything because it validates what I've always believed: people want wellness products that actually work, that respect their intelligence, and that fit into real life. They want honesty over hype. They want beautiful design that honours the ritual. They want proven results without overblown promises.

The award confirmed that this approach, born from a mother's protective instinct and refined through years of research and personal use, resonates with others seeking genuine wellness support.

My Life Today: The Proof Is in the Practice

Today, I'm just over 50 years old. I'm a solo mother to twins. I run two businesses: St Agnes Rituals and the Queensland arm of alt/shift/, an integrated communications agency. I'm managing a home renovation and two Airbnb properties. My life is full, demanding, and requires sustained energy.

My detox rituals aren't optional. They're essential.

In the mornings, I remove my detox foot patches and rinse my feet. I use my vibration plate for lymphatic drainage while I have my red-light mask on, after using my nourishing, home-made 'no-tox' face oil (please reach out if you'd like the recipe!). I brush my teeth and use my copper tongue scraper for oral detoxification. I steep my Morning Sunshine tea for nearly ten minutes, covering it with a saucer to capture the volatile oils, then drink it sitting in the morning sun.

In the evening, I dry body brush before my detox bath soak which contains bentonite clay, Epsom salts, Himalayan salts, baking soda, and essential oils. Then I apply fresh foot patches before bed.

Every three months, I do a full five-day detox reset.

My energy levels deliver everything I need because I've established rituals that genuinely support my body's natural processes.


What Customers Experience

The most rewarding part of this journey is hearing from customers who've experienced their own transformations.

"Super happy with this product! I slept really well and felt less bloated and puffy! Will be ordering more."

"These foot patches are brilliant! I sleep so well when I use them, and I'm sure they are doing more than just helping me get a great night sleep."

"Have ordered a number of times and never disappoints. Sleep well and wake refreshed. Would recommend to everyone."

"Was a little doubtful, but genuinely felt calmer and slept deeper. Will definitely purchase again."

"Not only do these patches help you detox, but I find I sleep deeper and wake up feeling more refreshed. I do not sleep well but have found these have really improved things for me."

These aren't dramatic before-and-after claims. They're honest reports from real people who committed to the ritual and noticed genuine improvements in sleep quality, reduced bloating, increased energy, and better overall wellbeing.

That's what St Agnes Rituals delivers. Not miracles. Not overnight transformations. Just consistent support for your body's remarkable ability to cleanse and heal itself.

The Invitation

St Agnes Rituals exists because ten years ago, I looked at my babies crawling on the floor and decided to make changes.

Those changes began externally, with what I brought into our home. They evolved internally, with how I supported our bodies to function optimally despite modern toxic exposure.

If you're a mother wanting to protect your family, a busy professional needing sustained energy, or simply someone who feels that foggy, heavy, shadowed sense that something isn't quite right, this is for you.

You don't need complicated protocols. You don't need dozens of products. You don't need to spend hours each day on wellness rituals.

You need what I created for myself: simple, effective, elegant support for your body's natural detoxification processes. Evening foot patches for overnight support. Morning tea for elimination. Beautiful design that honours the ritual. Consistency over time.

The question isn't whether detoxification support matters. The research confirms it does. The question is whether you're ready to establish rituals that genuinely work.

If you are, I'd be honoured to share what I've created with you.

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Explore the award-winning St Agnes Rituals Five-Day Detox Kit. Winner of the 2024 She-com Beauty, Skincare and Wellness Product of the Year. Designed with intention. Backed by research. Proven by results.

La Merrill M, Emond C, Kim MJ, et al. Toxicological function of adipose tissue: focus on persistent organic pollutants. Environ Health Perspect. 2013;121(2):162-169. https://pmc.ncbi.nlm.nih.gov/articles/PMC3569688/

Mehndiratta MM. Environmental Toxins and Brain: Life on Earth is in Danger. Ann Indian Acad Neurol. 2022;25(Suppl 1):S15–S21. https://pmc.ncbi.nlm.nih.gov/articles/PMC9540824/