Almost a decade ago, our founder Priscilla watched her twin babies crawl across the living room floor and started asking uncomfortable questions.

What toxins are we bringing into our home? What is our family absorbing through the products we use, the surfaces we touch, the air we breathe?

That moment of clarity sparked a journey that has shaped everything St Agnes Rituals stands for today.

Priscilla began by reducing the external toxic load at home. She started making her own cleaning products, laundry powder and skincare. She implemented a no-shoes-in-the-house policy, switched the family to filtered water and replaced plastic with glass wherever possible.

But the more she researched, the more she understood that external environment was only half the picture. If she was so conscious about what her family was exposed to on the outside, what about supporting their bodies to process and eliminate what they could not avoid on the inside?

The years that followed were spent immersed in research, working closely with practitioners, and testing products with rigorous attention to ingredient quality and efficacy. Central to that process has been a long-standing collaboration with Georgia Limmer, qualified naturopath and the formulation advisor behind the St Agnes Rituals detox range. Georgia's expertise ensures that every product is grounded in both traditional wellness practice and a genuine understanding of how the body's detoxification systems actually work.

Today, ten years on, Priscilla runs St Agnes Rituals alongside a second business as a solo mother of twins. The brand she has built is a direct reflection of the rituals she relies on herself: practical, non-dramatic, designed for a full and busy life.